AI-Powered Analytics for Indian D2C Brands

Stop Juggling 10 Platforms.
Get One Truth About
Your Business.

Pluto unifies Shopify, Instagram, Amazon, WhatsApp, Amazon, Flipkart and offline sales into one AI-powered dashboard. Understand where your money comes from—with insights in Hindi and English.

Join Waitlist Watch Demo

The Problem Every D2C Brand Faces

Managing Your Business
Shouldn't Feel Like This

10 Different Dashboards

Shopify for online, Excel for offline, Instagram DMs for social, Amazon Seller for marketplace—logging into 10 platforms just to answer "How much did I make today?"

Data Chaos

Downloaded 15 Excel files this month? Can't remember which column means what? Your CA wants a revenue report but you're copy-pasting from 5 different spreadsheets.

No Idea What's Working

Is Instagram actually profitable? Should you invest more in Amazon or Myntra? Which products are stars vs dead weight? You're guessing, not knowing.

"Sound familiar? You're not alone."

Simple Setup

Here's How Pluto AI Fixes This
in 4 Simple Steps

No technical setup. No complex integrations. Go from scattered data to clear insights in minutes.

1
Tell Us About Your Brand
2-minute setup
2
Upload Your Data
Any format, any channel
3
Choose KPIs & Benchmarks
100+ metrics available
4
Explore Dashboard & Talk to AI
Your data speaks your language
Step 1

Tell Us About Your Brand

Our AI asks 5 quick questions about your business—industry, products, goals. Takes 2 minutes. Paste your website URL and we auto-fill everything.

  • Industry (Fashion / Beauty / Food)
  • Sales channels you use
  • Goals you want to track
AI
Hi! What industry are you in? This helps me tailor your dashboard 🙏
✅ StyleVault — Women's Fashion brand on Shopify, Instagram & Amazon. Building your profile...
Step 2

Upload All Your Data — Let AI Do Its Magic

Download reports from Shopify, Amazon, Instagram, your POS—whatever you use. Upload everything to Pluto in seconds. Excel, CSV, any format works.

  • Accepts Excel, CSV, Google Sheets
  • AI auto-detects columns & cleans data
  • Label each channel — done in 30 sec
  • Bank-grade encryption & secure storage
📁

Click to upload or drag & drop

Excel, CSV, any format accepted

✓ shopify_oct.xlsx ✓ amazon_q3.csv ↑ instagram_orders.xlsx
Uploading & processing...75%
Step 3

Choose Your KPIs & Industry Standards

Pick from 100+ KPIs built for Fashion, Beauty, and Food brands. Set your industry benchmarks. Pluto builds your dashboard around exactly what matters to you.

  • 100+ pre-built KPIs for D2C brands
  • Real Indian brand benchmarks
  • Custom alerts when KPIs deviate
  • Change your KPI selection anytime
💰 Daily Revenue
🛍️ AOV
📈 Gross Margin
🎯 Conversion Rate
↩️ Return Rate
👥 CAC
Industry AOV
₹1,800
Your AOV 36% higher ↑
Avg Return Rate
12.5%
You're below avg ✓
Step 4

Explore Dashboard & Talk to Pluto AI

That's it. Your unified dashboard is live. See all channels in one place, ask questions in Hindi or English, and get audio explanations your whole team understands.

  • Unified multi-channel view
  • Chat with your data in Hinglish
  • 🔊 Audio explanations for your team
  • Proactive AI insights daily
Revenue
₹12.5L
↑ 23%
Orders
4,523
↑ 18%
AOV
₹2,450
↑ 5%
Revenue by Channel
Shopify
Insta
Amazon
Offline
🤖 Pluto AI says:
Instagram pe weekend sales 40% higher hain — Friday raat ko ad run karo for ₹2L extra revenue this month! 🚀
Start Your Free Trial →

AI Features

AI That Actually Speaks
Your Language

Ask in Hindi, English, or Hinglish. Get instant answers with audio explanations your entire team understands.

Chat with Your Data

Type or speak questions in any language. Get instant answers with charts and clear explanations.

🧑 "Mere paas kitna paisa aaya is hafte?"
🤖 "Is hafte ₹3.2L aaya — Shopify se ₹1.8L, Instagram se ₹1.4L. Last week se 28% zyada! 📈"
Hover to explore
Mere kaunse products return ho rahe hain aur kyun?
Top 3 returns this month:
1. Size M Floral Kurti — 68 returns (sizing)
2. Silk Palazzo Set — 34 returns (color)
3. Embroidered Dupatta — 18 returns (quality)
💡 Fix: Add size chart popup before checkout. Predicted return drop: 40%
Ask Anything. Get Real Answers.
In Hindi, English, or Hinglish — no training required.
⚡ Avg response: < 2 seconds

Audio in Hinglish

Every metric has a 🔊 button. Click to hear AI explain in simple language your whole team gets. Perfect for sharing.

Hover to explore
🎵 Playing: Daily Brief
02:34
🤖 "Aaj Shopify pe ₹52,000 aaya — kal se 23% zyada. Instagram pe 3 orders pending hain. Size M ka stock 2 din mein khatam hoga — reorder karo."
RM
AP
SW
3 team members listening
Your Whole Team. One Language.
Operations, warehouse, marketing — everyone gets the same briefing in Hinglish.
🎧 1 click → full team aligned

Proactive Insights

AI spots patterns before you even ask—surfacing recommendations that save money and unlock growth.

💡 "Instagram sales spike on weekends—run ads Friday night"
⚠️ "Size M constantly out of stock—reorder now. ₹80K lost"
Hover to explore
🤖 Pluto AI — Live Insights
Updated 2 min ago
⚠️ Size M Stock Alert
Current stock: 4 units. Sell-through: 12/day. Stockout in: 8 hours.
+ ₹80,000 if reordered now
Just now
💡 Weekend Revenue Opportunity
Instagram sales 40% higher Fri–Sun. No ads scheduled this weekend.
Potential: + ₹2,00,000 this weekend
15 min ago
📈 Amazon ROAS Dropping
ROAS fell 4.2x → 2.8x over 14 days. Pause bottom 3 SKUs.
Save: ₹45,000/month in wasted spend
1 hr ago
AI That Thinks Before You Do.
Pluto monitors your data 24/7 and surfaces what needs attention — before it costs you.
📊 Avg ₹3.2L saved per brand/month

Before & After

From Messy Spreadsheets
to Beautiful Insights

Upload your exports. Watch chaos become clarity in 30 seconds.

😣 Your Current Reality
Sheet1 Sheet2
Date
Product
Channel
Revenue
Orders
01/10/24
Floral Kurti
Shopify
=B2*D3
45
01/10/24
Silk Saree
Amazon
₹12500
12
02/10/24
Kurti Set
Offline
=SUM(D2:D3)
28
02/10/24
Palazzo
Instagram
₹8900
17
03/10/24
Anarkali
Shopify
=???
31
... 47 more rows
PLUTO AI TRANSFORMS
in 30 seconds
✨ In 30 Seconds
₹12.5L
Revenue
4,523
Orders
₹2,450
Avg Order
Revenue by Channel — October 2024
Shopify
Amazon
Instagram
Offline
🤖 AI Insight
Shopify leads (42%). Instagram growing 34% MoM — double down here.
⚡ Instant Upload
🧠 AI-Powered
📊 Auto Charts
🔊 Audio Insights

100+ Metrics

100+ Metrics That
Actually Matter

Track the KPIs that drive growth. Explore 100+ KPIs tailored for fashion, beauty, and food brands. Choose what to track and compare your performance with industry benchmarks.

💰
Daily Revenue
₹1,24,500
Total earned today
🛍️
AOV
₹2,450
Per transaction
📈
Top SKU
Floral Kurti
₹45K this week
📦
Total Orders
342
Today's orders
🎯
Conversion Rate
3.2%
Visitors to buyers
↩️
Return Rate
8.5%
Orders returned
📱
Instagram Revenue
₹85K
This month
📊
Inventory Turnover
45 days
Stock velocity
👥
CAC
₹450
Cost per customer
%
Gross Margin
42%
After COGS
🔄
Repeat Rate
28%
Returning customers
⏰
Peak Hours
8–10 PM
Most orders
💬
WhatsApp Conv
15%
Chat to order
⚠️
Dead Stock
₹1.2L
90+ days old
🥧
Channel Split
5 channels
Revenue sources
💰
Daily Revenue
₹1,24,500
Total earned today
🛍️
AOV
₹2,450
Per transaction
📈
Top SKU
Floral Kurti
₹45K this week
📦
Total Orders
342
Today's orders
🎯
Conversion Rate
3.2%
Visitors to buyers
↩️
Return Rate
8.5%
Orders returned
📱
Instagram Revenue
₹85K
This month
📊
Inventory Turnover
45 days
Stock velocity
👥
CAC
₹450
Cost per customer
%
Gross Margin
42%
After COGS
🔄
Repeat Rate
28%
Returning customers
⏰
Peak Hours
8–10 PM
Most orders
💬
WhatsApp Conv
15%
Chat to order
⚠️
Dead Stock
₹1.2L
90+ days old
🥧
Channel Split
5 channels
Revenue sources

See It Live

Stop Guessing. Start Knowing.

Watch how D2C founders like you finally get one clear view of revenue, orders, and growth across every channel in under 2 minutes.

🤖AI Powered Dashboard
🇮🇳Built for Indian D2C
💡Real brand insights

Full Platform

Everything You Need
in One Platform

From data unification to AI insights — every tool your D2C brand needs to grow with confidence.

Multi-Channel Unification

Shopify, Instagram, Amazon, offline—all in one dashboard with zero data silos.

AI Insights in Hindi

Ask in Hinglish, get answers your whole team understands instantly.

Audio Explanations

Click 🔊 to hear metrics explained in simple language. No jargon, no confusion.

Industry Benchmarks

Compare vs real Fashion, Beauty, Food brands in India to know where you stand.

Smart File Upload

Drag Excel/CSV, label the channel, done. AI handles the rest automatically.

Real-Time Sync

Connect APIs for live auto-sync. Always fresh, always accurate data.

Custom KPI Tracking

Choose from 100+ KPIs. Track only what matters to your brand.

Downloadable Reports

Export PDFs for investors, Excel for CA, PPTs for your team meetings.

Team Collaboration

Share dashboards with role-based access for marketing, ops, and finance.

Stories — From the
Founders Who Found
Their One Truth.

StyleVault
Women's Fashion · Early Stage · Shopify + Instagram
KPIs Tracked
Daily RevenueChannel SplitReturn RateTop SKUsInstagram ROAS
The Challenge
Priya was manually combining Shopify exports, Instagram DM orders, and offline sales in Excel every week. It took 6 hours per week just to answer "How much did we make?" — with no idea which channel was actually profitable.
GlowUp Cosmetics
Beauty & Skincare · Mid-size · Nykaa + Amazon + D2C
KPIs Tracked
Net Margin by ChannelCommission CostReorder RateAOVDead Stock
The Challenge
Rohan's team had 4 different dashboards — Nykaa Seller, Amazon Seller Central, Shopify, and a custom Google Sheet. No one knew the real profitability after commissions. The CA was spending 2 days each month reconciling.
Tasty Bites Snacks
Healthy Snacks · Early Stage · D2C + Quick Commerce
KPIs Tracked
Sell-Through RateQuick Commerce AOVStock-Out AlertsShelf Life TrackerPlatform ROAS
The Challenge
Anjali's team was selling on Swiggy Instamart, Blinkit, Amazon Fresh, and their own website. Every platform had different dashboards and no way to see total sell-through rates, FMCG-specific metrics, or predict stock-outs before they happened.
KraftHome
Home Decor · Mid-size · Etsy + Meesho + Instagram
KPIs Tracked
Inventory AgingBest Seller VelocityPlatform MarginCAC by ChannelRepeat Orders
The Challenge
Vikram's home decor brand was selling handcrafted items across 5 platforms. With no unified view, bestsellers would go out of stock while slow-movers sat in the warehouse for months. Inventory decisions were pure guesswork.
FitFuel Nutrition
Sports Nutrition · Growth Stage · Shopify + Amazon + GymPartner B2B
KPIs Tracked
Subscription ChurnLTV:CAC RatioB2B vs D2C SplitRefund RateCohort Retention
The Challenge
Deepak was running subscriptions on Shopify, one-time orders on Amazon, and bulk B2B deals through WhatsApp invoices. He had no idea which customer segment was most profitable or why 40% of subscribers were churning after month two.
PetPlanet India
Pet Care · Early Stage · Shopify + Supertails + Instagram
KPIs Tracked
Repeat Purchase CycleBundle ConversionAd Spend vs RevenueCart AbandonmentCustomer Segments
The Challenge
Meera launched her pet food brand on 3 channels simultaneously. Instagram ads were driving traffic but she couldn't tell if customers were converting or just browsing. Repeat purchase data was scattered across platforms with zero visibility into customer lifetime value.
ThreadCraft Studio
Ethnic Wear · Mid-size · Myntra + Ajio + Own Website
KPIs Tracked
Return vs Exchange RateSize-wise DemandMarketplace FeesFestive Season LiftGross Margin by SKU
The Challenge
Kavita's ethnic wear brand was doing ₹80L/month but returns on Myntra were eating 22% of revenue. She had no way to correlate which sizes, colors, or price points had the highest return rates across platforms — leading to blind production decisions every season.
BrewBox Coffee
Specialty Coffee · Growth Stage · D2C + Flipkart + Cafe B2B
KPIs Tracked
Subscription MRRFulfillment CostRegional Demand MapSKU ProfitabilityDelivery SLA Breach
The Challenge
Arjun's coffee brand had 3 revenue streams — online subscriptions, Flipkart one-time sales, and cafe wholesale. Fulfillment costs varied wildly by region and channel but everything was tracked in separate spreadsheets. He was scaling blind with no idea which city or channel deserved more investment.
MEET THE FOUNDER · PLUTO AI

Building clarity for D2C founders.

I'm Mrityunjay — the founder behind Pluto. After 4+ years building and scaling SaaS platforms across product, analytics, and AI, I kept watching D2C founders drown in 10 dashboards with no clear answer to "What's actually working?" Pluto is the analytics co-founder I wish every brand had from day one.

Experience
4+ Years
Based In
Boston, MA
Passion
D2C & Analytics
Education
Babson College MS · Business Analytics
Let's connect
Mrityunjay Misra, Founder of Pluto
Mrityunjay Misra
Founder · Pluto AI
⚡
🚀 NOW ACCEPTING EARLY ACCESS

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